Providing leadership is tough at the best of times.

So leading people in difficult times is a real challenge.

Here are five things that – in my experience – can really help…

1. Stay focused on the ‘vision.’

When things are tough, stay focused on the place your organisation is trying to get to.

At Wrexham Council, we want to provide ‘strong community leadership.’ So in challenging times, communicating that goal to the people around me is important.

2. Tell the right stories.

Keep telling the stories that support the purpose of your organisation. As a council, our purpose is to help Wrexham and its people “fulfil their potential and prosper.”

So I keep stories alive that support this. Things like Together in Wrexham – a new approach to help communities help themselves by providing support for volunteering.

3. Be visible and listen.

Invest even more time in your employees and customers. Get out and about. Be visible and listen to what people are saying.

Don’t just listen to their words. Listen more deeply. Reflect on the messages they’re giving out and adapt where needed.

4. Think before reacting to threats and opportunities.

Don’t jump-in. Be guided by your values, and the values and behaviours of your organisation.

At Wrexham Council, respect, trust and integrity are important to us. Even when the pressure is on, we maintain those values. From handling a PR issue in the local media to making big decisions around budgets.

5. Do the right thing.

Maintain your personal internal compass, and be an ‘authentic’ leader. If you haven’t read True North by Bill George, I recommend it.

And look after yourself. You can’t provide leadership if you burn out.

Conclusion?

When people face uncertain times, leadership is crucial.

Get it right, and keep yourself and your organisation strong and resilient.

It can be ‘the difference.’